During the crucial end-of-year period, Richemont increased sales by 6%. This is excellent news for the group, which has more than made up for the headwinds in Hong Kong that are buffeting every segment of the luxury market.
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The Race for Water teams have reached Asia, where they continue their mission – with Breguet as main sponsor – to clear the oceans of plastic waste.
Watch Art Grand Exhibition Singapore 2019 is the fifth Patek Philippe exhibition. For the 30,000 people expected to attend, it offers a unique chance to view exclusive watches and also admire the brand's vast expertise. Until October 13.
Product placements are a well-oiled marketing technique, but it can take more to convince today's sophisticated audiences than a celebrity wearing a beautiful watch. Breitling is paving the way with the Korean drama, “Memories of the Alhambra”.
Mammoth takeovers, serial partnerships, crowdfunding, new brands... in this year of renewed growth for the Swiss watch industry, the digital economy has become a vital relay for luxury.
Luxury watches hold strong appeal in China, prompting brands to find new ways of tapping into this market. After experimenting with solutions such as WeChat and e-commerce platforms, more and more brands are using influencers to reach new customers.
In 2017, the main growth engine of the luxury market was a generational shift, with 85% of luxury growth in that year fuelled by Generation Y & Z (Bain & Co). With the millennial mindset reportedly so different from generations before, are luxury watch brands doing enough to seduce these new luxury consumers?