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Articles on the subject:

Asia

Calatrava Pilot Travel Time Singapore 2019 Special Edition 7234A-001 © Patek Philippe
Events
The Patek Philippe Grand Exhibition in Singapore

Watch Art Grand Exhibition Singapore 2019 is the fifth Patek Philippe exhibition. For the 30,000 people expected to attend, it offers a unique chance to view exclusive watches and also admire the brand's vast expertise. Until October 13.

Thursday, 03 October 2019
5 min read
10
Hong-Kong-cover
Economy
First-half results blow hot and cold

Luxury firms continue to perform well, as demonstrated by their first-half results. The situation is slightly more complex for watch brands, in particular in Hong Kong and China.

Monday, 26 August 2019
4 min read
Memories-of-the-Alhambra-cover
Trend Forecaster
Product placement in Korean drama

Product placements are a well-oiled marketing technique, but it can take more to convince today's sophisticated audiences than a celebrity wearing a beautiful watch. Breitling is paving the way with the Korean drama, “Memories of the Alhambra”.

Tuesday, 19 February 2019
Laurent Francois
3 min read
Conte-Noël-cover
Culture
The ideal Christmas watch

Jesus was born on December 25th so that watchmakers can end the year on a record month, and the reason the holiday season is such a success is down to a foolproof formula that's impossible to resist.

Friday, 21 December 2018
5 min read
Richemont head quarters near Geneva
Economy
2018: the year watchmaking went digital

Mammoth takeovers, serial partnerships, crowdfunding, new brands... in this year of renewed growth for the Swiss watch industry, the digital economy has become a vital relay for luxury.

Monday, 17 December 2018
4 min read
5
influenceurs-asiatiques-cover
Economy
How luxury watch brands are using influencers to tap the Chinese market

Luxury watches hold strong appeal in China, prompting brands to find new ways of tapping into this market. After experimenting with solutions such as WeChat and e-commerce platforms, more and more brands are using influencers to reach new customers.

Monday, 29 October 2018
8 min read
Seducing-millenials-cover
Economy
How are luxury watch brands seducing millennials? (part two)

In 2017, the main growth engine of the luxury market was a generational shift, with 85% of luxury growth in that year fuelled by Generation Y & Z (Bain & Co). With the millennial mindset reportedly so different from generations before, are luxury watch brands doing enough to seduce these new luxury consumers?

Wednesday, 08 August 2018
7 min read
3
Seducing-millenials-cover
Economy
How are luxury watch brands seducing millennials? (part one)

In 2017, the main growth engine of the luxury market was a generational shift, with 85% of luxury growth in that year fuelled by Generation Y & Z (Bain & Co). With the millennial mindset reportedly so different from generations before, are luxury watch brands doing enough to seduce these new luxury consumers?

Tuesday, 07 August 2018
7 min read
3
AP House Hong Kong © Audemars Piguet
News
Audemars Piguet cuts the ribbon at its AP House in Asia

After Milan, New York, Madrid, London and Munich, Audemars Piguet opens its first AP House in Asia, in Hong Kong. A home from home for the brand's customers.

Friday, 20 April 2018
The FHH Journal editors
1 min read
4
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