The latest McKinsey report on China paints a picture of young luxury consumers leading digital lives but still traditional in their purchasing habits. As the generation that will be making half of global luxury purchases in a very near future, best listen to what they have to say.
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Like anywhere else, China's watch enthusiasts have their favourites. Patek Philippe's Nautilus Ref. 5711, the Audemars Piguet Royal Oak 15202, and pretty much anything by Richard Mille or Rolex have proved hugely popular these past four to five years. In contrast, models that sell well in other countries don't always appeal.
In January, JD.com, China’s second-largest e-commerce platform, announced a strategic investment in Xinyu Group, China’s biggest offline watch retailer. The partnership will give rise to China’s largest watch retail alliance, if not the largest in the world.
Another year, another moon. As the Asian - and specifically Chinese, South Korean and Hong Kong - markets gain traction in the world of luxury, more and more brands are finding ways to celebrate Chinese New Year, also known as the Lunar New Year.
With 12 different animal symbols, the Chinese zodiac is an amusing as well as exotic theme for animal-loving watch collectors – and not only from China.
China can raise a brand to the pantheon of luxury just as easily as it can dash it to the ground. With this Damoclean sword dangling over them, brands are multiplying initiatives. We look at what Bulgari is doing.
The Swiss watch industry came out of 2018 on a high, catching up exports to post a 6.3% rise at CHF 21.2 billion. However, figures indicate that growth peaked during the first six months and that the current slowdown will continue into 2019.
Mammoth takeovers, serial partnerships, crowdfunding, new brands... in this year of renewed growth for the Swiss watch industry, the digital economy has become a vital relay for luxury.