Breitling was at Wheels and Waves, the world motorcycle, surf and skate festival in Biarritz, for the launch of the Premier Wheels and Waves Limited Edition. Guests included surfer Jérémy Florès and actor-director Guillaume Canet.
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There is no other women's motorsport event like it: the Richard Mille Rallye des Princesses has completed its 20th edition after 1,700 kilometres through beautiful French countryside.
The change is real. Progressively, increasingly, ladies are acquiring their own watches, often with a mechanical movement. An irreversible trend explained by Nathalie Célia Koch-Chevalier, General Manager of Bucherer France, hired in 2012 to open the Paris operation, the largest watch and jewellery store in Europe.
Since May 14th, the Cannes Film Festival has kept us on the edge of our seats. Will Sophie Marceau be the victim of yet another wardrobe malfunction? Will Roman Abramovitch get a parking fine for his yacht? Grab your popcorn and enjoy the last moments of glitz and glamour on the Croisette.
While Swiss watch exports to France are hampered by "yellow vest" protests, it's a very different picture in the United Kingdom where brands are building stocks ahead of the country's departure from the EU.
Last December, François-Paul Journe was in Paris to celebrate the 10th anniversary of the F.P. Journe boutique. He was visibly pleased to be among friends, including some of his very first customers.
The world equates watchmaking with Switzerland, so much so that it's hard to imagine it was ever any other way. And yet during the eighteenth century, horology's most brilliant minds descended on Paris, while Switzerland and Geneva had a reputation for "trinkets" and cheaper wares.
The Breguet Classic Tour, a journey through some of the major capital cities in search of the finest craftsmanship, is stopping off in Paris, where it all began for the storied brand.