Mexico City was the venue for the 5^th Salón Internacional Alta Relojería fine watch fair, where an enthusiastic public, more exhibitors, and widespread press coverage proved that Latin America is a force to be reckoned with in global luxury.

Mexico and its iconic figures are an increasingly irresistible theme for watchmakers. Audemars Piguet, Jaeger-LeCoultre and Hublot are marking the bicentennial of the country's independence and the 100th anniversary of the Mexican Revolution, led by Pancho Villa and Emiliano Zapata.