A hip artsy crowd gathered at Condesa, Mexico City’s trendy neighbourhood and home of established and up and coming artists to join an event hosted by TAG Heuer, the Swiss avant garde watchmaker. The American street artist Alec Monopoly transformed an art space into his workshop. The guests got a closer look into his creative process. Alec was putting finishing touches to a canvas in tribute to the Mexican solidarity and strength after the devastating earthquake of September 2017.
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Usain Bolt dropped in at SIAR in Mexico, where Hublot unveiled two watches in tribute to the now legendary sprinter at the end of an exceptional career.
The Swiss Haute Horologie Manufacture Girard-Perregaux has chosen Tequila, Jalisco, as the Mexican stop on its Young Masters World Tour. Tequila, home to the eponymous drink, was selected for its rich local heritage. It was the chosen venue for the presentation of a limited edition series of the Traveller WW.TC plus the Brand's latest creations, to Mexican watch enthusiasts.
Mexico City was the venue for the 5th Salón Internacional Alta Relojería fine watch fair, where an enthusiastic public, more exhibitors, and widespread press coverage proved that Latin America is a force to be reckoned with in global luxury.
Mexico and its iconic figures are an increasingly irresistible theme for watchmakers. Audemars Piguet, Jaeger-LeCoultre and Hublot are marking the bicentennial of the country's independence and the 100th anniversary of the Mexican Revolution, led by Pancho Villa and Emiliano Zapata.