In early October, Breguet cut the ribbon at its new Moscow boutique, inside the prestigious GUM mall, just minutes from the Kremlin. The new store also displays historic timepieces from the Breguet Museum in Paris.
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The brand has chosen a distinctive chess theme for its first own-name store.
After months searching for the ideal location, the Russian watch brand has come up trumps with a 20 square-metre space on Moscow's most exclusive shopping street, where it has cut the ribbon on its first own-name store.
From September 26th to October 22nd 2014, a special exhibition entitled “Breguet, the Innovator” is taking up residence on the ground floor of the prestigious GUM department store located on the Red Square in Moscow.
Moscow and New York are the locales for A. Lange & Söhne’s next boutique inaugurations. For Lange CEO Wilhelm Schmid, the imminent openings reflect the international success of the Saxon manufactory. “The two sites are important cornerstones of our global distribution strategy. They are guideposts along our path to establishing brand embassies in the world’s most attractive shopping destinations.” In both cities, A. Lange & Söhne succeeded in finding top-tier properties at prestigious locations, guaranteeing an authentic and intensive brand experience for watch aficionados in both key markets. By the end of the year, the sublimely crafted timepieces from Saxony will be available at 13 Lange Boutiques as well as hand-picked points of sale in 62 countries around the world.