After slamming the door on Baselworld, Swatch Group had to come up with an alternative way to present its new releases to the press. The solution, the Time to Move roadshow, was the opportunity for the world's biggest watch group to flex its industrial muscle.
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WatchBox's service to buy, sell or trade certified pre-owned luxury watches is now available via Les Ambassadeurs. The retailer's stores in Zurich, Geneva, Lucerne and Lugano join WatchBox's network of authorised dealers.
In 2009, La Chaux-de-Fonds and Le Locle were declared world heritage sites for their unique urban planning, designed to facilitate watch production. Giving extra cause to celebrate, a request has been made to add mechanical watchmaking to the UNESCO list of intangible world heritage.
Fairs, training and a new headquarters for the Fondation de la Haute Horlogerie in the centre of Geneva... chairwoman and managing director, Fabienne Lupo, talks about the FHH's projects and its role in the watchmaking world.
Following on from its new Museum and Hôtel des Horlogers, currently under construction in Le Brassus, Vallée-de-Joux, Audemars Piguet has launched a third building project. Earlier this month, the company's directors laid the first stone for the new Manufacture at the Saignoles industrial zone in Le Locle, Neuchâtel.
The 72 watches in the running for the 2018 Grand Prix d’Horlogerie de Genève, to be announced this Friday November 9th, are on show at Geneva's Musée d’Art et d’Histoire in a context of art and design. The Fondation de la Haute Horlogerie is one of the contributors.
Transforming a piece of cold mechanics into a desirable object is an increasingly sophisticated art that calls on advanced technologies and innovative strategies. The Société Suisse de Chronométrie's recent symposium offered a number of interesting examples of what can be done.
Breitling chose Zurich for one of the next-generation points of sale that it will be rolling out worldwide. The ribbon was cut by brand ambassador and model, Ronja Furrer.
Websites and blogs are fine. Being part of the action is so much better. From museum to Manufacture, follow the guide on an exciting and educational exploration of watchmaking country. Switzerland, here we come!