This year's Salon International de la Haute Horlogerie in Geneva and Baselworld were both rich in opportunities to travel back and forth through the history of time measurement. Past, present and future roll into one.
Articles on the subject:
Baselworld gives watch companies an opportunity to present their brand image to professionals from all over the world, and the industry responds with elaborate architectures, each more imaginative than the other. Spotlight on these temples of luxury.
It used to be that watchmakers took inspiration from cars. Now the tables have turned. The Grande Carrera by Tag Heuer is the muse of car designer Ken Okuyama. He tells us why.
Philippe Dufour doesn't have a stand at this year's Baselworld International Watch Show for the simple reason he has nothing to sell and is having to turn down orders. An opportunity for this purist to share a few thoughts.
Virtually every brand currently recentering its activities, or intent on catching a second wind, swears by the Fine Watch segment, the golden ticket into the markets. Demonstration with Corum and Hublot.
How to sum up Baselworld 2008? With 2,087 exhibitors, over 100,000 visitors and revenues of CHF 1.2 billion for Switzerland alone. For one week, the city-on-the-Rhine becomes the world capital of luxury.