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Articles on the subject:

Baselworld 2008

Titanic-DNA Day&Night © Romain Jerome
Baselworld
Time travel

This year's Salon International de la Haute Horlogerie in Geneva and Baselworld were both rich in opportunities to travel back and forth through the history of time measurement. Past, present and future roll into one.

Tuesday, 20 May 2008
Luc Debraine
5 min read
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The all-new luxurious showcase for de Grisogono © Photo: Massimo Listri
Baselworld
Keeping up appearances

Baselworld gives watch companies an opportunity to present their brand image to professionals from all over the world, and the industry responds with elaborate architectures, each more imaginative than the other. Spotlight on these temples of luxury.

Tuesday, 20 May 2008
Patricia Lunghi
5 min read
8
Concept car GT © Tag Heuer
Baselworld
When cars take their inspiration from watches

It used to be that watchmakers took inspiration from cars. Now the tables have turned. The Grande Carrera by Tag Heuer is the muse of car designer Ken Okuyama. He tells us why.

Saturday, 05 April 2008
4 min read
Eterna Madison © Eterna
Baselworld
Around Baselworld with Philippe Dufour

Philippe Dufour doesn't have a stand at this year's Baselworld International Watch Show for the simple reason he has nothing to sell and is having to turn down orders. An opportunity for this purist to share a few thoughts.

Saturday, 05 April 2008
5 min read
2
Big Bang All Black King © Hublot
Baselworld
Brands that set their sights high

Virtually every brand currently recentering its activities, or intent on catching a second wind, swears by the Fine Watch segment, the golden ticket into the markets. Demonstration with Corum and Hublot.

Saturday, 05 April 2008
4 min read
5
fhhmag_slideshow_002731-001
Baselworld
All eyes on Basel

How to sum up Baselworld 2008? With 2,087 exhibitors, over 100,000 visitors and revenues of CHF 1.2 billion for Switzerland alone. For one week, the city-on-the-Rhine becomes the world capital of luxury.

Thursday, 03 April 2008
4 min read
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