The Salon de la Haute Horlogerie in January paved the way. Now Baselworld follows suit as watchmakers lean towards simpler models, competitively-priced collections at entry level, and a heart-to-heart with the past.
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As if to prove that "what doesn't kill you makes you stronger," those companies that weathered the storm of last year's economic crisis are as determined as ever to succeed in the creation of a proprietary movement.
After numerous collaborations, Peter Speake-Marin has decided to work for himself. The result is the Marin 1, driven by the Calibre SM2. The first movement to be entirely designed and made by Speake-Marin, it will be the starting point for future complication models.
Antonio Calce, CEO of Corum since 2007, has concentrated on putting Corum's fundamentals back at the heart of the brand. The Golden Bridge Tourbillon and the Admiral's Cup Deep Hull give tangible form to these years of experience.
Not everyone would agree that 2009 was one of the worst years Swiss watchmaking has ever known, beginning with Kari Voutilainen, a Finnish watchmaker based in Môtiers. He even allowed himself the "luxury" of coming to Baselworld with nothing to sell. Interview.
Two years ago, Blancpain presented its Le Brassus model with a unique one-minute carrousel movement. This world-first returns this year, partnered by a minute-repeater.
DeWitt, whose Academia range has so far been the centre of attention, is launching a new collection including a model equipped with its first manufacture movement. A prelude to the Regulator with automatic sequential winding, currently in the test stage.
Mechanical movements are prominent in the 2010 collections from La Montre Hermès, along with a clear determination to make a name as a legitimate Fine Watch brand.