The brand positions itself squarely in a segment of affordable fine watches, and is working on a clearer identification of its products that will drive this message home. Chief Executive Aldo Magada explains.
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Chopard has equipped the Mille Miglia collection with its first in-house calibres, inside the new GTS watches. The brand continues its vertical integration and now covers 20% of its needs with its own production. Next stop: a women's movement and ultimately a full range of Fairmined watches.
The Tambour Monogram “Sun” Tourbillon, a truly exceptional timepiece, retains its LV80 calibre technical sophistication, with the Louis Vuitton La Fabrique du Temps signature, and is equipped with the most famous of complications: the Tourbillon.
To celebrate the 70th anniversary of the Vintage 1945 collection, Girard-Perregaux offers a modern reinterpretation of the personality of the original model. Its two-toned pink gold and steel case, the applied numerals on its dial and hands are a throwback to the 1945 model, echoing the Brand's tradition.
With the Epure collection, Maison Boucheron becomes an architect of time. With its strong lines, and classic esthetic, the Maison plays on contrasts that come together in a celebration of simplicity, this promising a new and timeless elegance.
With the El Primero Sport model, Zenith is presenting a new chronograph in its iconic collection. Interpreted through three classically sophisticated variations, this timepiece is a worthy heir to the grand tradition of sports chronographs. Its 45 mm-diameter steel case houses the famous El Primero 400 B automatic chronograph calibre beating at a rate of 36,000 vibrations per hour.
German watchmaker Glashütte Original presents a magnificent and innovative mechanical masterpiece, the Senator Cosmopolite, equipped with the new Calibre 89-02. Following the launch of the exquisite Grande Cosmopolite Tourbillon in 2012, with this model the Saxon manufactory adds a new mechanical work of art specifically aimed at the world traveller. Despite its complexity, this exceptional watch is marvellously intuitive and has been designed for everyday use.
In a tense geopolitical climate, with customers more likely to think twice before they buy and as inventory accumulates, watch brands are playing safe with classic, functional and consequently more affordable products. The smartwatch "event", meanwhile, has so far turned out to be not so much a bang as a fizz.
Rolex is introducing a new black and 18 ct Everose gold version of its nautical Oyster Perpetual Yacht-Master, fitted exclusively with the innovative Oysterflex bracelet developed and patented by Rolex. This technical bracelet combines in a singular way the robustness and reliability of a metal bracelet with the flexibility, comfort and aesthetics of an elastomer strap. At its core lies a superelastic metal blade overmoulded with high-performance black elastomer.