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Articles on the subject:

Baselworld 2015

1-zenith-academy-georges-favre-jacot
Baselworld
"There's more to Zenith than El Primero"

The brand positions itself squarely in a segment of affordable fine watches, and is working on a clearer identification of its products that will drive this message home. Chief Executive Aldo Magada explains.

Wednesday, 20 May 2015
3 min read
8
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Baselworld
Mechanical beauties line up for Chopard and Mille Miglia

Chopard has equipped the Mille Miglia collection with its first in-house calibres, inside the new GTS watches. The brand continues its vertical integration and now covers 20% of its needs with its own production. Next stop: a women's movement and ultimately a full range of Fairmined watches.

Sunday, 17 May 2015
3 min read
6
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Baselworld
Baselworld, time and reason

In a tense geopolitical climate, with customers more likely to think twice before they buy and as inventory accumulates, watch brands are playing safe with classic, functional and consequently more affordable products. The smartwatch "event", meanwhile, has so far turned out to be not so much a bang as a fizz.

Wednesday, 29 April 2015
Dominique Fléchon
5 min read
22
baume-et-mercier-clifton-10195_01
Baselworld
Anniversary Exclusives

It was a year of anniversaries at Baselworld, with special editions celebrating not just brands’ foundational dates, but anniversaries of key collections, archival icons, founders’ birthdays and more.

Friday, 17 April 2015
7 min read
7
tag-heuer-carrera-tourbillon-2015
Baselworld
A Swiss tourbillon chronograph for 14,900 Swiss francs! Who would dare?

At Baselworld, TAG Heuer has announced the end-of-year launch of a tourbillon chronograph priced at just CHF 14'900 (USD 15,450 - EUR 14,230). Is the brand looking to ruffle feathers?

Monday, 13 April 2015
3 min read
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Baselworld
Seiko: keep it functional

Grand Seiko, the epitome of advances made in Japanese watchmaking, is fifty-five this year. Last year its Hi-Beat GMT version won the plaudits of the judges at the Grand Prix d'Horlogerie de Genève, one of the highest accolades a watch can achieve.

Monday, 06 April 2015
3 min read
4
hermes-slim_02
Baselworld
A meeting of minds

Having risen to prominence in other disciplines, they were relative latecomers to watchmaking, though with no less definite ambitions. For Bulgari, Chanel and Hermès, there can be only one objective and that is to rank among the best.

Thursday, 02 April 2015
4 min read
9
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Baselworld
The Women’s Section

According to Jean-Claude Biver, President of the LVMH Group’s Watch Division, “Women are the future of watchmaking.”

Tuesday, 31 March 2015
3 min read
7
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Baselworld
A matter of great complexity

The tourbillon has spread like wildfire through the profession, to the extent that companies which choose to make it the only complication in a calibre could easily be accused of taking the easy option. Not so at Baselworld.

Friday, 27 March 2015
4 min read
10
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