The growing might of e-commerce and social media is blurring geographical and functional boundaries. Who will be watch seller of the year in a decade's time: a media, an internet platform, a brand, a retailer? Some thoughts on the subject from Dubai Watch Week.
Articles on the subject:
At Dubai Watch Week, Roger Dubuis put the accent on its ties with the motorsports world, through the brand's recent partnerships with Pirelli and Lamborghini. Get ready to rev up your Excalibur!
Whereas the majority of brands have been through two anni horribiles, MB&F is living in ecstasy. In town for Dubai Watch Week, Maximilian Büsser looks back over the past three years, "our most extraordinary yet".
Do Fine Watch brands have what it takes to lure millennials away from their natural habitat? Will it take a new Generation Y of watchmakers to capture their attention? Dubai Watch Week asks the question.
As watchmakers go head-to-head to see not who makes the best products, but who tells the best stories, those brands with an authentic history have the most interesting tales to tell. So make yourself comfortable, because it's storytime at Dubai Watch Week.