The Co-Axial phenomenon

Premiered in 1999, in 2007 it was built into the brand’s 8500 and 8501 calibres, thereby offering an interesting alternative to the Swiss lever escapement which has been the standard for the past 250 years. “The success of our watches with the Co-Axial escapement has made communicating its benefits that much easier,” comments Stephen Urquhart. “It was a different matter altogether when we introduced the first watch with a Co-Axial escapement, more than ten years ago. We had to convince people of the genuine advantages of this innovation and prove that it was a viable idea.”

Now Co-Axial technology is spreading through the brand’s collections, including its women’s models with the Ladymatic, which was presented to the world in November 2010 in Beijing. “It’s clear to us that a growing number of women who buy luxury watches care just as much about the movement as they do about design,” Stephen Urquhart continues. “With the 8520/8521 Co-Axial calibre that equips the Ladymatic and the new Planet Ocean 37.50mm, we have made ladies’ watches whose quality and mechanical performance are on a par with their aesthetic appeal, as comments from our customers clearly confirm!”