The FHH gives the real deal on fakes
The Fondation de la Haute Horlogerie joins World Anti-Counterfeiting Day on June 8th and continues its fight against fakes. Since 2009, the Fondation de la Haute Horlogerie (FHH) has campaigned to show the true face of counterfeiting, and raise public awareness that trade in counterfeit products thrives only when aided and abetted by people who knowingly buy fakes.
This type of action is all the more essential given that counterfeiting is also a cover for child labour and financing of organised crime, not to mention the damage incurred by companies which have spent years forging an expertise that imitations then undermine.
For all these reasons, and continuing its mission to inform on the consequences of this global scourge, the FHH is backing World Anti-Counterfeiting Day on June 8th. The Foundation launched its first information campaign in 2009 with “Fake watches are for fake people,” which ran in 120 media in 24 countries. The Foundation’s latest campaign tackles counterfeiting from a new angle and asks: “Do you have a choice? Don’t be a partner in crime.” It appeared in the British Financial Times newspaper on June 8th, media partner of the FHH.
The FHH further drove home the point through a competition which invited the general public and students at Lausanne University of Art and Design to write and make short films on the theme “Take a true look at fakes” (see below). As trade in counterfeit products continues to expand, exploiting weaknesses in punitive measures, the FHH is determined to make its contribution to what must be a relentless fight against fakes.
