The FHH takes a true look at fakes
In 2009, the Fondation de la Haute Horlogerie (FHH) launched a major information campaign on counterfeiting in partnership with the Federation of the Swiss Watch Industry (FH) that was relayed by the international media.
Continuing to address the end customer in 2011, the FHH contacted Lausanne University of Art and Design (ECAL), convinced that the creativity of its students in visual communications would benefit this ambitious project.
The FHH went on to launch Take a true look at fakes, a short-film competition backed by leading watch brands, which donated exceptional timepieces as prizes for the winning films.
The films are also online at www.hautehorlogerie.org, and will be on the websites of the FHH’s partner-brands and the official anti-counterfeiting organisations.
A new press campaign has also been produced, entitled Real / Fake, You have the choice! Developed in partnership with the FH, it exists in several languages for publication by the international media.
Join us in fighting this global scourge and take a true look at fakes!
The Foundation invites you to support its actions in as many ways as you can, by showing these 30-second films online, including the campaign in all your communications, and/or writing on the subject.
All the informations, Press release, fims and press campaign can be seen on the following link:
> http://bit.ly/youhavethechoice
Don’t hesitate to contact us should you require any further information. Thank you for giving your support to this universal cause by defending our noble industry’s expertise.
