Geneva, November 15, 2017 – Year after year, Dubai Watch Week confirms its success among collectors and admirers of beautiful watches. Organised by Ahmed Seddiqi & Sons, the Middle East’s foremost Swiss watch retailer, this third consecutive edition will take place inside the Dubai International Financial Center from November 16th to 20th. With its focus on understanding the measuring of time, Dubai Watch Week creates a relaxed environment where traditional watch firms together with independent creators can introduce visitors to their art and expertise.
The Foundation will be present throughout the week, firstly as the curator of Telling Time, an exhibition that invites visitors to Dubai Watch Week to think again about our perception of time, its vocabulary and what the passage of time actually means. Telling Time considers time from a different perspective through an original juxtaposition of ten video works by international artists and a selection of 29 fine watches, each of which, in its own way, reinterprets the traditional vocabulary of time.
With its captivating virtual reality experiences, the FHH will invite visitors to discover timekeeping instruments through an immersion in three interactive adventures. Use a flyback chronograph to pilot a Grumman F6F-5 while storms rage; operate a marine chronometer, the kind used by sailors in the nineteenth century, on the deck of a majestic three-master; or drive a steam locomotive from London to Edinburgh, on schedule, thanks to a Universal Genève railroad watch.
Members of the Foundation will also contribute to panel discussions of current topics at the Horology Forum. Fabienne Lupo, FHH Chairwoman and Managing Director, will give her insight into “Designing Time – A Horologically Inclined Beauty”, while Pascal Ravessoud, Secretary-General of the FHH Cultural Council, is taking part in discussions on “Icons and Classics – The History” and “The Independents – Unique Voices of the Industry”. We will also introducing our WAY application – an entertaining introduction to watchmaking in 30 questions.
It is an immense pleasure for the FHH to take an active part in this event which underlines the importance of the Middle East market, and confirms the watch community’s enthusiasm for opportunities to share their passion.