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The future
Economy

The future

Monday, 21 September 2009
By Sven Aubert, Théodore Besson, Suren Erkman
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Sven Aubert, Théodore Besson, Suren Erkman

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The current economic crisis clearly implies spending cuts in non-essential or secondary sectors. Regrettably, the environment is often considered as such. However, not every Fine Watch brand is feeling the effects of recession to the same degree. In this context, a company could be well-advised to manage its environmental impact, given the repercussions this can have on its image. Unauthorised constructions, accidental pollution due to non-respect of safety regulations or the increased number of commuters in the Arc Jurassien regions are all detrimental to a company’s reputation. Note too that proper environmental management also saves money through optimised use of resources and routine recycling.

Of course, buyers’ opinions must be taken into account. While ecology is now fashionable, it has yet to become a decisive selling point for luxury goods. However, attitudes are changing and one cannot dismiss the possibility that environmental issues could become a decisive factor for successful sales.

Happily, the environment is beginning to find its way into corporate strategies. Richemont wants to introduce an environmental management system while Tag Heuer and Audemars Piguet have appointed an environmental and social officer. This positive movement has every chance of inspiring other companies to follow suit.

*This article is based on La Gestion Environnementale d’Entreprise: état des lieux et perspectives de l’horlogerie de luxe en Suisse, 134 pages, 2009, Master’s thesis by Sven Aubert under the supervision of Professor Suren Erkman and in collaboration with Théodore Besson at the University of Lausanne.

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