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The TAG Heuer Carrera turns 55 with a new engine
Baselworld

The TAG Heuer Carrera turns 55 with a new engine

Thursday, 22 February 2018
By The FHH Journal editors
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The FHH Journal editors

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3 min read

Proposed as 13 new references, the TAG Heuer Carrera packs its sporting DNA into a skeleton dial with three counters inside a modular 43mm case with tachymeter scale. A latest-generation Heuer 02 in-house chronograph movement completes the line-up.

It’s no coincidence that the new generation TAG Heuer Carrera has arrived at this particular moment. The chronograph has occupied pole position in the world of motor racing for 55 years. The collection takes its name from the legendary week-long “Carrera Panamericana” road race held in Mexico during the 1950s, a thrilling competition revived in 1988 as an annual rally for pre-1955 collectors’ vehicles, and for which TAG Heuer is both partner and Official Timekeeper.

"Carrera Panamericana" poster

With competition in its DNA, the first Heuer Carrera chronograph, designed in 1963 for drivers, was an immediate international success thanks to the revolutionary design of its dial. For the first time, the ring securing the dial on the case featured the indispensable seconds scale, resulting in a larger display and improved legibility. Its specifications were based on well-established rules for ergonomics and clarity: the ridged crown enabled daily winding by hand, the push-buttons were easy to move, and the broad, minimalist dial featured clear indexes and sub-divisions, and slightly recessed counters.

Several legendary drivers chose to become ambassadors by wearing a Heuer Carrera chronograph.

In 1969, the Heuer Carrera was launched in an automatic version equipped with the famous calibre 11 with micro-rotor; at the time, Heuer was one of the few manufacturers capable of designing and producing such an innovative self-winding chronograph. Under the leadership of Jack Heuer, the brand again made its name as a pioneer by becoming the first watch company to sponsor Formula 1. Several legendary drivers chose to become ambassadors by wearing a Heuer Carrera chronograph.

New generation

During its 50-year life, the TAG Heuer Carrera has taken various forms and incorporated numerous technical innovations to become an icon. Quintessentially avant-garde, it carries the brand’s DNA, writing its history through the ages, from the minimalist version of the 1960s to the more recent mechanical and connected models. Sporty and modern, the new generation of TAG Heuer Carrera Heuer 02 automatic chronographs features the stylish lines of the 21st century Heuer Carrera models, rendered distinctive by their modular case and bezel with tachymeter scale.

Carrera Heuer 02 © TAG Heuer
Carrera Heuer 02 © TAG Heuer

And the cherry on the birthday cake – the millennial TAG Heuer Carrera has a new motor: the Heuer 02 calibre. Thus equipped, it reprises the original 3-6-9 counter layout from 1963. Chronograph minutes and hours at 3 o’clock and 9 o’clock, permanent small second at 6 o’clock and date window at 4.30. Punctuated with luminescent baton hands and indexes, the skeleton dial is integrated in a 43 mm diameter modular case, water-resistant to 100 metres and available in several versions – steel, carbon, ceramic or gold. A total of 13 new versions, including one with a GMT function, and a range of straps and bracelets in rubber, leather, metal or ceramic with deployant buckle.

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