Since 1968 and the first sponsoring agreement signed by Jack Heuer with the Swiss racing driver Jo Siffert, TAG Heuer’s association with Formula 1 has never faltered. Back then, the champion sported the brand logo on his car and his racing suit. Thanks to him, many racing drivers began to wear a Heuer on their wrist, making TAG Heuer the watchmaker par excellence of the F1 circuits. Paying tribute to this heritage, in 1986, TAG Heuer designed a collection exclusively dedicated to Formula 1. With their disruptive design, steel case and quartz movement, these watches combined vibrant colours with a rubber strap. Their innovative and racing looks won them overnight success.
Today, TAG Heuer is still very much part of the circuit scene and will continue to support the Red Bull Racing Formula One team in the upcoming 2021 season debuting in Bahrain, while being the Official timekeeper of the Monaco Grand Prix and long-standing sponsor of the Automobile Club de Monaco.
The TAG Heuer Formula 1 collection celebrates this unwavering passion for the race track and confirms its iconic role as motorsport’s coolest watch with four new and unmistakable editions. The novelty pieces – 3 chronographs and a three-hands model – come with a 43mm diameter steel case and ceramic bezel, an asphalt textured dial and, on certain models, a nylon strap that recalls the harness inside a cockpit. Above all, though, it sports the same gleaming colours that abound in the paddock. This latest livery introduces a lime yellow along with a vibrant orange, a colour that has been part of the TAG Heuer DNA for more than fifty years.