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Those Italians!
Point of View

Those Italians!

Friday, 06 May 2011
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Franco Cologni
President of the FHH Cultural Council

“Talent demands effort, dedication and hours spent perfecting a gesture which, day by day, becomes a gift.”

An entrepreneur at heart, though a man of letters, Franco Cologni was quick to embark on a business career that would lead him to key roles within the Richemont Group.

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Those Italians! After Dumas’ four Musketeers, all French of course, recent decades have spawned a new breed of Italian “musketeers” who are chancing the privilege of the transalpine economy and luxury. In my day, the 20th century, we Italians were few and far between at the head of historic French brands. The situation is slightly different today.

And not just in France. Switzerland, with its prestigious watch Manufactures, has also recognised Italians’ excellence, professionalism and warmth. It has embraced their vision and views, in Geneva and across its green valleys.

Excellence, professionalism, cordiality and profound benevolence are all qualities that distinguish the new “musketeer,” Gian Riccardo Marini, managing director of Rolex Italia SpA and freshly appointed as chief executive officer of Rolex SA. Such distinction and success do honour to him, given the prestige of this elegant (and most discreet) brand.

Having acquired a certain familiarity with Geneva, I am delighted to welcome Gian Riccardo Marini among those who appreciate the city not just for its lake and climate, but for its diligence and industrious nature too.

I’m proud that a compatriot has this opportunity to demonstrate his talent at the head of such a prestigious firm, after leading it with success in such a challenging market as Italy.

Gian Riccardo Marini, a man of great sensitivity, takes Italy one step closer towards reclaiming its international aura, and proof that the country produces not just Machiavellic politicians but also managers with multiple qualities.

“All for one, one for all”, cried the Musketeers. A motto that translates easily into Italian.

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