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Vacheron Constantin launches its “One of not Many”...

Vacheron Constantin launches its “One of not Many” campaign

Monday, 03 September 2018
By The FHH Journal editors
The FHH Journal editors

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2 min read

The new communication campaign defines Vacheron Constantin as a brand for connoisseurs, profoundly attached to human values. This spirit is represented by musicians Benjamin Clementine and James Bay, designer Ora Ito and photographer Cory Richards.

Founded in 1755, Vacheron Constantin is the oldest watch manufacturer in continuous operation. For more than 260 years, it has been constantly reinventing itself in keeping with the purest Fine Watchmaking traditions. Its philosophy is grounded on knowledge rather than outward appearance. “The watch industry represents over one billion watches per year, of which only 25 million are produced in Switzerland and barely 500,000 can lay claim to Fine Watchmaking status. Within this context, Vacheron Constantin focuses on limited and reasonable production volumes, as required to offer the highest level of quality, aesthetics and expertise. Within an already highly exclusive segment, our Maison is committed to maintaining a unique and sophisticated character. In this respect we are resolutely One of not many”, explains Louis Ferla, CEO Vacheron Constantin.

Through their understated elegance, Vacheron Constantin watches carry within them this identity forged from a subtle balance between technical expertise and aesthetic refinement, between tradition and innovation. To embody this spirit, the Maison has chosen to cooperate with talented artists whose personality and work express a constant quest for excellence, openness to the world as well as a spirit of innovation and creativity characterizing Vacheron Constantin. Paving the way is the uniquely compelling artist Benjamin Clementine. Considered one of the most talented musicians of his generation, Clementine has established himself as a virtuoso multi-instrumentalist, a contemporary poet and an outstanding vocalist.

Benjamin Clementine
Benjamin Clementine

As for the artist James Bay, creativity is never a given: it is an uncertain formula requiring a fine balance of time, focus and emotion. Far from resting on his laurels after the global success of his first album, he has opted to explore new musical territories and to reinvent himself with a daring and sophisticated second album mingling rock and soul sounds. Benjamin Clemtine and James Bay are both associated with the modern and cosmopolitan elegance of the Fiftysix® collection.

James Bay
James Bay

An influential and multidisciplinary designer, Ora Ito adopts the refined lines of the Patrimony collection, a singular expression of the balance between mechanical excellence, aesthetic sobriety and his signature “Simplexity” concept. Cory Richard, a seasoned photographer and an intrepid explorer who has climbed Mount Everest without assistance, travels the world to capture its most beautiful images. He shares with the Overseas line the spirit of discovery and openness to the world.

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