Beauty: Venus is the epitome of charm, magnetism and the perfection that elevates the soul, hence Correggio’s portrayal of her as angelic rather than as a temptress. In our discipline, beauty means research, design, a creative mind and realistic experimentation. The crisis has sanctioned the excesses of recent years. So much the better.
Love: watchmaking’s passion for the measurement of time and the rhythm of life is expressed through timepieces which, not content with “giving” time, are far more the expression of an identity. Love and passion motivate craftsmen, master watchmakers, designers, collectors… in a word, a community of aficionados.
Sharing: Mercury’s presence is no less important as it symbolises communication. Love and beauty must be shared. Without communication, participation and externalisation, there is no love, only obsession, egoism and avidity.