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What is the role of the Swiss Better Gold Association?
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What is the role of the Swiss Better Gold Association?

jeudi, 11 juin 2020
Par Fondation de la Haute Horlogerie
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Fondation de la Haute Horlogerie

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What is the role of the Swiss Better Gold Association?

When watch and jewelry brands started to look for responsibly artisanal small scale mining (ASM) responsibly sourced gold, they quickly realized none was available on the market. This gave the impetus for the creation of the Swiss Better Gold Association. Diana Culillas, SBGA’s Secretary General, explains the challenges of establishing a responsible supply chain and what this means for the watchmaking industry.

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